Simple steps to successful home sales

This autumn is proving to be a busy season, in which we are seeing the same trend that  we’ve now become accustomed to: limited stock available compared to the steady high demand from buyers. Three and four bedroom family homes are especially in demand but properties in good decorative order prove generally popular no matter their size.

A good example to illustrate the current market conditions comes from our Dumbarton branch who sold seven properties in the last seven days, showing that local buyer interest is not deterred by news headlines. We have put together a very brief guide with all the important milestones on the way to successfully selling your home to ensure you are ready for a quick transaction in the best possible circumstances.

Quality imagery for a great first impression

Good quality photography and floorplans are not only necessary but essential and expected by all buyers. Our experienced team will be able to use professional equipment to take the right photography from all the right angles, so your home is put in the best possible light and attracts the attention of buyers immediately.

The right words to appeal to your target market

A good quality description hitting all the right keywords to appeal to your property’s target market and explains, in an appealing yet honest way, your home’s unique features. Images and words come together in a high-quality brochure and on our optimised website to create a strong first impression.

An online listing that reaches all potential buyers

Once all marketing assets are created and a pricing strategy has been agreed upon with you, your property will immediately get listed on our website as well as all major property portals: Rightmove, Zoopla,, Primelocation, S1homes etc.

Tap into our registered buyers’ database

Because of our established local presence we have a current database of buyers who we know are looking for a property just like yours. As soon as your home is listed with us, we get in touch with our vetted buyers to let them know a home within their specification has become available.

Leverage social media channels

Social media has become a staple and essential to the way we communicate with each other. Many properties end up featured on our Facebook and Instagram channels or get hosted on our YouTube channel if they have a video.

Expert guidance from our experienced local team

Most importantly perhaps, we are there for you throughout the entire sales process of viewings, negotiating and vetting offers so you can make the most well informed decision as a seller.

As one of West of Scotland’s longest established estate agents, Caledonia Property has helped locals buy, rent, let and sell properties quickly, and with the minimum of hassle. Get in touch with our team on 0333 241 3333 today or send us a message to find out more.